Led campaigns for Netflix, Wizarding World, and more.
Heyya, I’m Chreshall, a Global Social Media Manager dedicated to connecting brands to culture and communities through data-driven storytelling.
Get In touch
I build social media strategies that connect brands to culture and culture to communities.
Over the past 6+ years, I've led social and community across tech, entertainment, and experience-driven brands. Some of the most fun I've had was working on campaigns tied to global IPs like Netflix's Squid Game and the Wizarding World of Harry Potter.
I'm not a play-it-safe strategist. I take managed risks, test new approaches, and let the data tell me when to double down or change direction. I bring end-to-end campaign ownership, deep platform fluency across X, Instagram, Facebook, YouTube, Reddit, TikTok, Email and LinkedIn, and experience partnering with senior stakeholders to shape social narratives and build brand trust.
Owning the social narrative for high-profile launches, managing end-to-end content pipelines, social media and partnering with senior stakeholders across global markets.
Designing structured creator programs, from tiered outreach to AI-assisted performance scoring to ensure audience fit and maximum impact.
Scaling digital presence in diverse markets through localized content calendars and data-driven approaches that turn viral moments into evergreen strategies.
Building and sustaining thriving online communities, surfacing product insights for marketing teams, and fostering brand trust at scale.
Sydney, Australia
hi@chreshall.com
